Organic Listings vs. Results: ClearPath Technology Most search engines have two types of ads on the SERPs, sponsored listings and organic listings. The difference may seem dramatic, but these differences are essential for those that click on a site.
Organic Listings are listings that search engine finds and product into the search results page. These lists are published free on the site. The goal of any search engine is to provide a useful browsing experience to users. After all, search engines are businesses and research experience is their product. These lists are the core of what the engine results to see on the search pages. Most people, approximately 70% will click on an advertisement using an organic search engine. This figure may be even higher, according to the search engine. People tend to trust organic listings more. After all, all sponsored links relate exactly to what a person is looking. Organic SEO shows all pages on this specific topic, not just those who have something to sell.
Results ads, on the other hand, are sites that have paid Google for displaying them prominently on a SERP. Like most search engines users click on organic listings, why would you pay for an ad sponsored? Consider this: the search for "kitten" We have found 15 million listings. There could be millions of pages that use the same keywords and refer to the same subjects. A sponsored link is a way to pass the word on a website and get more visitors, especially if the site is lower on the ranking of search engine for a given keyword.
Posted on April 30, 2010.