Toyota Prius Mainstream Push The Toyota Motor Corp. intends to push the public Prius and provide incentives to stimulate sales in 2007. The incentives are expected to boost sales by 50 percent. Toyota also plans to offer low-interest loans to serve the same purpose.
With the new contracts, car buyers could get their hands on the Prius sedan stunning without the need to put their names on long waiting lists at dealerships or pay thousands of dollars above the price of the book version used. Regarding the Prius hybrid, the manufacturer offers low-interest loan and lease incentives to stimulate sales in the United States of at least 50 percent. The zero-interest loans will be offered nationally for 24 months. The lease will be available for as little as $ 219 per month.
According to Bill Kwong, a spokesman for the company, Toyota plan to broaden the appeal of the Prius more regular consumers. "Toyota wants to sell more vehicles and reduce waiting times and high premiums consumers often had to endure. Customers sometimes had to wait four to six months for a Prius, which has led to customer dissatisfaction, so we want to make them happier, "said Kwong. "We also want to make the Prius more affordable for consumers, and if they are on the fence about buying a Prius, hope [these] incentives to grow more."
According to analysts, sales slump may have triggered the automaker to offer incentives said. Data from Global Insight, a market intelligence company, show that sales of hybrids were stable in 2006, down 106,971 units from 107,897 in 2005. "(These incentives) really show that the sales potential of hybrid vehicles is not unlimited, as some have said," Rebecca Lindland noted, an analyst at Global Insight. Lindland said that if Toyota wants to increase sales to 160,000 units in 2007, Global Insight has forecast a more conservative 125,000 to 135,000.
"The reason we have difficulty in obtaining the number 150,000, there is increased competition in the entire hybrid market, and also when you do the economics of ownership, it is not always the best purchase for many people, "Lindland said.
Lindland said: "Consumers are beginning to wonder about the extra cost of buying a hybrid, asking if they can save money over the long term." She said consumers who buy hybrid versions of regular popular vehicles like the Honda Accord, which can cost about $ 3,000 more than the regular model, will take 10-12 years to balance fuel economy, assuming that the price of gas remains within the range of $ 2.50 $ 3. Honda Accord Hybrid is famous for its quality auto parts which include the Toucan cold air intake , VTEC engine, LED taillights, heated mirrors, daytime running lights (DRLs) and more.
The hybrid Toyota Prius, therefore, runs on both gasoline and electric motor. Prius, the first mass produced hybrid has been praised for its sophisticated technology, low emissions and fuel economy.
"We think there are a limited number of consumers that the hybrids like the Prius that fits into their lifestyle," said Lindland. "But the truck delivery trucks, or garbage - they are perfect for this type of vehicle because they do city trips in the traffic in the short stop-and-go and they do not drive a lot. It's perfect for a hybrid. "
Prius is said to be a favorite for environmentalists. Although the current hybrid has said the Environmental Protection Agency (EPA) to return mileage of 50 or 60 miles per gallon can be achieved when the vehicle is used in city or stop-and-start driving in heavy traffic, a long-DIS.
Posted on May 26, 2010.